How to choose an institution for a mass communication course



Need of professionals in the field of news reporting, TV channels, websites and publications is on a rise. To meet this demand, a number of colleges and universities have come up with courses in mass communication at graduation and post-graduation level. Unlike few years back, when there were just three to four good colleges offering courses in mass communication, today you’ll find small and big colleges mushrooming everywhere. It sometimes becomes difficult for the students to decide as to which college will be the best for them. Here are a few things that they should keep in mind while choosing a college for a mass communication degree:

Mass Communication Colleges in India

Faculty: the college must have a team of faculty who have good work experience in the industry. If the teaching staff has good working experience, they will be able to give practical perspective to the students and will train them better for the real life scenario. For example, if one of the members of the teaching staff has worked as an editor in a publishing house, he will be able to tell students better about the tone of language to be used, audience profile etc. Reputed journalism colleges in India have experienced faculty members and help students build right inclination toward work.

Infrastructure: the college must be well-equipped with all the latest tools and technologies used in the media industry. The labs should have all kinds of equipment that are used by professionals these days. Some of these equipment include jimmy jibs, cameras, rigs and lights.

Placement: it is very important to check the past placement record of the college. Reputed colleges have an excellent placement record and most of the students are placed in top companies after successful completion of the course. Choose one of the best colleges for mass communication in India for Journalism Courses, and it will significantly increase your chances of getting a job in one of the top media companies.


All you need to know about mass communication


Mass communication is an inseparable component of modern society. In simple words, mass communication is a process of sending a message to a large population of people through communication channels. The communicator could be anybody from a person to an organization, and the channels could be print media like newspapers and magazines, digital media like radio and television and social media consisting of social networking sites.


Different kinds of mass communication

While many people confuse mass communication with journalism, it is important to understand that journalism is only a segment of the mass communication umbrella. Journalism is that part of mass communication which deals in dissemination of news and information. The other forms of mass communication are advertising- which consists of messages attempting to induce purchasing behavior in the people, public relations- which intends to influence the public opinion about a brand, product, company and politics- which consists of communication campaigns to promote a political party.

Such is the power of mass communication that it can affect and influence an unbelievingly high number of people. Mass communication is ideal for curious and passionate students who wish to make a positive difference in the modern society.

Mass communication degree

Mass communication colleges cater to all such students who wish to contribute to the media. Since mass communication can take different forms, students with a degree in mass communication can actively participate in educating, informing and entertaining the audience.

For pursuing a career in mass communication, one must start early- right from the school days to get a hands-on approach to the work related to this field. Writing for school year-books and magazines, and participating in media programs can assure students of a strong foundation in the field of mass communication. Excellent communication skills are among the pre requisites for a career in mass communication. Students can go for degree as well as diploma courses in it.

Typically, the courses of mass communication cover everything from mass media theory and strategic communication to broadcasting methods and evolution of media. But some of the mass communication colleges in Delhi also offer specialization options through which one can study about specific concepts and practices. Students can choose from production, editing, public affairs and broadcasting options.

Distance learning in mass communication

While there’s nothing like a regular mass communication course to understand the practical aspects of the field, some colleges also often distance learning programs for working professionals. These programs offer an advanced degree in mass communication through which students can make a successful career in mass communication. Some institutes also offer hybrid programs consisting of both on campus and off campus studies. Online classrooms are also provided in several distance learning mass media courses revolving around real-time classroom concept.

Through online broadcasting, media studies and journalism courses- one can acquire a mass communication degree while working full time.

Career opportunities

A degree in mass communication opens doors to a wide range of career opportunities to students. One can enter media industry and launch his career in the field on interest. One can become a full time broadcaster or a journalist, and can also start off with his own firm. With few years of experience in mass media, one can go for high level positions in training and communications.

Typically, with a mass communications degree you can enter into the fields of entertainment, publishing, public relations, direction, editing, journalism, filmmaking, scriptwriting, production, etc.

Job roles

Some of the popular job roles offered to graduates in mass communication are Event Manager, Public Relations Officer, editor, screenwriter, producer, TV correspondent, fashion photographer, art director, sound engineer, sound recordist and special correspondent.

AAFT school of mass communication, which is among the best colleges for mass communication in india is a good start for all those people who wish to pursue a successful career in mass and media.

Journalism: How to be a Reporter Who Makes a Difference

Perhaps the most important people who shape up the future world are journalists. There are engineers who create, doctors who heal, politicians who set down the laws, lawyers who defend it, actors who entertain, sportsmen who instill national pride, soldiers who put their line on for it and many more, but as the main point of communication between the citizens and all these groups, journalists have the most important job.

They can turn someone into a celebrity overnight, or even halt his career, that’s the power they have. Words even act mightier than the sword during wartimes. Thus, it becomes obvious that to be in such a powerful position, a person needs to be well prepared to handle that kind of pressure.

Now, with the digital technology we have, it’s become even easier for journalists to influence people, globally, within seconds. Old school journalism still takes the icing on the cake, but the competition is now really tough. If you aspire to be a top journalist, here are some tips to make a firm statement.

Contacts are crucial
The story never crawls up to you, you have to make efforts and having strong contacts can help you ease up that hard work. You need to be witty and offer something substantial in return for news that can make up your career. Don’t leave out any sector where you can find someone to rely on, be socially active and never miss out on a hot new update.

Internship is the first, yet biggest step
Like most of the fields, you’ll get the first real taste of the journalism industry when you practice everything you learn in college. Internships aren’t an issue if you’re in any of the top Indian institutes of mass communication. For whatever time you intern, assure that you make the most of it and return to your college a more experienced journalist.

Keep learning
What has a journalist got to do with programming skills? Or social media marketing for that matter? Well, a journalist in the digital era needs to be more than a good storyteller. With technical skills to back you, you can go independent and form your own news website or rather social media page, which has become a hot trend these days.

Be a social media wizard
As discussed above, social media has become perennially important to leave a mark globally. One share and a news article can reach millions of readers in mere seconds. If you know how to create viral content and have an idea to market it, you have a better advantage over your competition.

Be top ranked on Google
If someone is not there on the first page of Google, his online presence is null. Social media has overtaken SEO, but still if you have a news article published on a top rated news website, it’s better than a thousand shares on Facebook. Create your own blog, indulge in guest blogging and be a part of online debates so that whenever someone Googles your name, they find you atop the search engine results.

Begin your job hunt early
It’s not easy to get job or internship at a top news channel easily. You have to send emails and it’s not necessary that you get a reply on time or at a reply at all. Choose a company and research on it and start making a case for yourself.

Research well
When you’re at AAFT School of Mass Communications, one of the top Indian institutes of mass communications in Delhi, top companies would come during the placement sessions. Make sure you’re well-versed with their needs and their way of presenting news to make a better impression of yourself.

Ornate your CV
Just a degree is not enough to become a great journalist. Be versatile, do social work, take part in events and put them all on your CV. That one paper is your life and career, you have to stuff it with as much accolades as you can. Take part in competitions too because winning them not only gives you a chance to join top companies, but also to put something on your resume.

Scope of Mass Communication


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Tips for a Career in Journalism

Tips for a Career in Journalism

Put simply, mass communication is nothing but usage of mass media to communicate to the masses simultaneously. Newspapers, magazines, books, radio, television, Internet etc. are all channels that are commonly used for the task. While some immediately associate mass communication with journalism, there is more to the field;
journalism is just one part of it. If you study this course, following are fields you can enter into:

  1. Advertising

Advertising is a term that needs no introduction. Promotion of products, services, or even campaigns to the target audience is advertising. Creativity and constant innovation are highly important in this particular field. Here are some of its common types:

• Television Advertising- It is one of the oldest forms and still remains the most dominant type of advertising across the globe. Buying ad space on television is a costly affair as networks charge a hefty amount for commercial airtime, especially between popular shows.

• Radio Advertising– This is yet another popular type and one can often hear promotional ads in-between songs and radio shows.

• Online Advertising– It’s perhaps the quickest method of reaching the audiences. Ads at the top of search engine results, banner ads, social media advertising, pay per click ads, etc. all fall under online promotion.

• Covert advertising- Ever seen a movie where the main character is seen using a product of a particular brand or uses the name of a brand in his dialogues? When a product or brand is placed in media such as movies, TV shows, it is known as covert advertising.

There are many, many other types of paid promotion that you may have come across or will read about them later. New methods to promotion also continue to evolve with times. Many top colleges offer diploma courses in advertising that can impart in-depth knowledge in the subject.
2. Journalism
Mass Communication and Journalism go hand in hand, which is why the best colleges for mass communication in India offer the courses together. A typical mass communication-cum-journalism course involves study of reporting, editing, and newsroom management; exposure to different mediums of journalism; activities in news reading and anchoring, etc.

As journalists play a fundamental role in spreading awareness, communicating minute-to-minute information (related to any major happening across the world, politics, crime, entertainment, business, sports, etc.) to the country and hence can directly impact the minds of the people, it becomes extremely important to train them the right way.

With the right skills, one can get into one’s preferred kind of journalism, be it broadcast journalism, tabloid journalism, photojournalism, investigative journalism or any other kind. To make a name for yourself in the future, it is important that you first join a good Indian institute of mass communication which apart from imparting the skills needed in the industry, also lays a strong foundation of ethics. Without a strong foundation, it is easy to get swayed away, especially while working in media. Invest in yourself while studying mass communication and journalism to become capable enough to make a positive difference in society later on.

3. Public Relations
This is yet another field you can get into after pursuing mass communication. A PR agency manages the spread of information between its clients (could be organisations or individuals) and the public. The purpose of public relations is to maintain positive relations with the outsiders and keep them up to date about any important news regarding the client’s products or brands through earned coverage via press releases, press conferences, newsletters, etc.

Audience targeting, messaging, social media marketing, etc. are some tactics used in the profession. Schools like AAFT School of Mass Communication offers Masters in Journalism and Mass communication with a specialisation in PR. In fact, one can do also do an MBA in communication or marketing to become well-versed to get into the field. An internship with a good PR agency after graduation can help you learn the ropes of the field.

There is so much you can do with a degree in mass communication from a good mass communication college in Delhi. You may take any career path that interests you. What are you still waiting for? Go after your dreams!

Is Journalism a Good Career Choice for You?


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Are you a high school junior and still thinking of what career option to go for? Well, with so many choices and career options available, it often becomes difficult for students to decide as to which career would be best for them. If you enjoy writing, you can think of pursuing a career in journalism. Today, it is one of the most popular career options among youth, offering a number of exciting job opportunities. But before making the final decision, it is important to analyse personal and professional skills required to excel in this field. Journalism is classified into two basic categories, print and electronic journalism. In both the areas, good communication skills and an ability to express well, in writing as well as orally, are a must. These days, editors and writers are also expected to have technical skills such as creating multimedia, video and video editing and knowledge of content management systems etc. So, if you think you have these skills, a career in journalism would be great for you.


To polish your existing skills and learn about various other aspects of journalism, it is advised to do a course from a reputed institute. There are journalism colleges in India that offer degree, diploma and short term certificate courses in journalism. Minimum requirement to be eligible for a bachelor degree program is 10 plus 2 from recognised school. For post graduate programs, one needs to have a bachelor’s degree in journalism. There are journalism and mass communication colleges in India that also offer courses in specialized areas such as television, sports and press law. You can choose a course as per your likes and interests. If you are interested to work in newspapers and magazines, then a degree course in print journalism would be best for you. It will help you learn the fundamentals of journalism, which include critical thinking, good writing skills and proper use of grammar. Some of the subjects covered in the course include fundamentals and practices in journalism, journalism ethics, ways of reporting in web, print and other platforms, video editing, revolutions in web and graphic design, public relations and writing, foreign study in journalism, environmental reporting, marketing and principles of creative advertising. In print journalism, you have an option to either work solely on facts or as a columnist where you get a chance to write articles based on facts as well as personal opinion. You can also specialize in a specific field of your choice, for example, sports, entertainment, politics or weather.

mass communication colleges in india

mass communication colleges in India

Choosing the right institute for your course is very important. Nowadays, most of the employers look for students who have done their course from a reputed institute. AAFT school of mass communication is one such institute which is a top favourite among the recruiters. Its course in still photography and journalism is quite popular among students these days. The course is very comprehensive and helps one learn various skills required in photo journalism. Seventy per cent of the coursework involves practical training which prepares students well to work as photo journalist or freelance photographer.

Film Making as a Career Option

Talking about the job opportunities in the field of journalism, it will increase significantly once you’ve completed your course from a reputed college or university. You can work in magazines, newspapers, press information bureau, AIR and TV channels or as a freelancer. After successfully completing your degree program, you can work as a reporter, correspondent, editor, columnist, proof reader, photojournalist or news analyst. In the editing area, there are a number of positions you can work at, some of which include chief editor, resident editor, news feature editor, associate editor or sub editor, depending on your qualification and work experience. If you are good at writing stories on specific news and topics, you can choose to become a columnist. Columnists are basically writers who write a regular segment for a specific publication. The write up is generally on a topic of their interest for example, for example, fashion, health, sports, politics etc. Those interested in fashion can work as fashion journalists and write contents exclusively on fashion and the latest trends in it.
So, job prospects in this area are many, all you need to do is identify your area of interest and choose the field accordingly.

4 ways in which mass communication affects society!


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Mass communication is an inseparable part of our lives today. For a society or a community to exist, communication is a necessity. In the earlier times, people use to physically track the dangers, hold physical meetings to carry on discussions and tell stories to entertain the crowd. These were the classic ways of communicating with the mass, which are still followed in a significant part of the world. But when the population started growing, mass communication took developed forms. Televisions, radios and newspapers started becoming important, and have continued to play major roles till date.

The growing demand of people who can play the communicators in the overall structure of mass communication has made the study of mass communication quite popular among the students. The best colleges for mass communication in India have seen constant rise in the number of students seeking admission for the degree every year.

It won’t be an exaggeration to say that the society today has developed a strong dependence on mass communication, and that we cannot imagine our existence in its absence. Mass communication takes various forms, and affects our lives in numerous ways.

Here’s a list of purposes that mass communication serves.

  • Knowledge: This is the most obvious role of mass communication. Through mass communication, we become aware of the things which we are not even physically related to us. Journalism is the field of mass communication which transmits news and important information about the world. Some of the students pursue a core specialization in journalism while studying for the degree of mass communication.Generally,The Indian Institute of mass communication college in Delhi carries workshops to give the students an insight of the job before they enter into the real world of journalism. Mass communication allows us to know about the threats of the world such as terrorism, inflation etc. and about natural calamities such as floods and cyclone. It is through mass communication that we also get to know about stock prices, current trends and about innovations of the world.
  • Elucidation: Mass communication makes us interpret information and find its significance. Sometimes, newspapers merely give the knowledge of an event. However, certain events are held and aired on the television to cover the specifics of that particular event. Feature stories and books are published to capture the perceptions of an action. Analysts give their views on the economic trends and historians talk about the historical aspect of war amongst nations. Mass communication makes people understand these elucidations and form their own opinions too, about the events.
  • Link: Linking different elements of the society is integral function of mass communication. Purposely or otherwise, mass communication has been linking brining people close and forming a connection between them. Advertisements, for example connect the demand of the buyers with the products of the sellers. Similarly, knowledge about a disease on the online platform brings different people suffering from the same sickness together and allows them to share their medication. Further, with the popularity of online shopping sites, different types of customers come together. The indian institute of mass communication teaches the students about the growing importance of digital media- which has substantially taken over its traditional counterpart. The tools and technologies related with the digital mass communication are also shared with the students.
  • Entertainment: Mass communication has taken entertainment to newer levels. With the popularity of motion pictures and animated video games, and with its introduction on digital portal, mass communication has become the soul of entertainment. Movies are made and shared on television and internet to entertainment masses of people.

On the whole, there is no aspect of society which is unaffected by mass communication and therefore, it has become indispensable. The AAFT school of mass communication serves as the primary step for all the students who wish to make a career in this field and become a major component of the mass.

Not all Journalists are Alike!


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Journalists are everywhere- in the coldest mountains of Himalayas and in the driest desserts of Rajasthan! The crucial role of journalism in a democratic country like India makes the presence of journalists vital and inevitable!

The Indian institute of mass communication offers graduate as well as postgraduate in journalism, and caters to all such students who wish to make a career in this field. There are several other journalism institutes as well who provide formal education related to the historical backgrounds and current demands of the journalism sector.

But the best journalism graduate schools like AAFT are those which give students a hands-on approach to working in the industry. Such institutes organize workshops and other events to make students familiar of the ongoing trends in the media. These students go on to become proficient journalists and take up jobs in the various channels of media. But not all journalists are alike and even at a single workplace, you’d come across versatility.

Here’s a list of some of the types of journalist.

Storytellers: The journalists from this category give a dramatic touch to a piece of information and deliver it in the form of a story. These people connect to people’s lives and situations.

Newshounds: These journalists are curious and interrogative in nature. They uncover facts that are hidden or unknown by common people, and they also take pleasure in being the first ever source of any important news.

Analysts: Journalists from this category constantly work toward understanding and analyzing a situation. They often follow root causes, trends and patterns that are related to news.

Provocateurs: Journalists belonging to this category like to break the normality. They often bring fascinating insights and distinctive angles to a story- which nobody would think of in normal situations. No wonder a murderer could be a hero too!

On the whole, journalism is not only about the delivery of news- it’s also about how you do it!

Want to Become a Journalist?



Journalism is a field that has always attracted the youth. A career in journalism is one of the prestigious careers that you can opt for and a profession worth taking. If radio, television and print media interests you, then you can surely think of making a career in journalism. But, before getting in this field, you should know that it is a challenging job, and a lot of hard-work is required to achieve success in the long run. It is basically for people who are willing to explore opportunities without any restraints of gender, geographical boundary or cultural upbringing. There are some personal attributes that are required in students who are interested in the field of journalism. They should have a confident personality and very good communication skills. One should have good reading and writing skills. Besides this, an inquisitive mind and good knowledge of the current affairs is an added advantage.

Journalism - A career                                            Journalism – A career

In India, you’ll find a number of colleges offering courses in journalism and mass communication. These courses are available at the graduate as well as post graduate level. For a post graduate course, graduates from any discipline are eligible, as long as they have a flair for writing and good communication skills. Students can choose a field of specialization as per their interests and preferences. Nowadays, there are institutes that also offer short term diploma and certificate courses in mass communication. Popular diploma courses include diploma in mass media and communications, diploma in advertising and marketing communications and diploma in TV journalism.

After graduating from one of the best journalism graduate schools, job opportunities for students are many. They can work in any of the leading news channels and newspapers. They can also work in advertising agencies, magazines, publishing houses as well as radio channels. If they get lucky, they may also get paid internship in any of the leading organizations.

Career Options with a Mass Communication Degree !!



Mass communication is considered to be one of the most prestigious professions. It basically involves spreading of information at national and international level. This is done through mediums such as televisions, newspapers, magazines and radio stations. For all those who want to make a career in this field taking formal education is very important. Besides this, having qualities such as good communication skills and a better command on the language also plays an important role in the career graph. When it comes to education, taking a mass communication course at the under graduate level is usually preferred. To pursue it, the eligibility requirement is to complete class 12 from any recognized board. For post graduate course, one needs to complete bachelor’s degree (in any discipline).

There are institutes that provide a degree in mass communication and journalism at the under graduate level. In this degree program, students are taught subjects related to writing as well as journalism. This gives them a chance to complete their art education and at the same time learn important writing skills. In these programs, more emphasis is given on subjects related to media and communication. Some of the subjects taught include fundamentals of mass communication, television news writing, multimedia story coverage, ethical issues in public relations and broadcast journalism. Apart from the degree course, related programs such as certificate course in journalism, bachelor’s degree in communication, English and public relations can also lead successful career in writing and journalism.

A mass communication degree opens a large number of career opportunities. With it, students can work at various positions such as public relations executive, advertising officer, accounts executive, news or TV reporter, editor, journalist, screen writer, art director or cameraman. They can look forward to work in some of the leading news and advertising agencies, photography companies and legal affair departments.

Journalism and Ethics



There are very few professions that can directly contribute in making this world a happier place. Personally, I feel that doctors clearly score the top spot. But there are other people too, who through the means of their work can help remove the misery from their respective nations. Journalists too fall under this category. By raising the curtain on the gruesome acts that continue to exist in society, they facilitate the speed of justice.

aaft mass communication in indiaOwing to the nature of their responsibility of disseminating authentic information to the public, journalists are required to be honest, accurate, objective etc. They are supposed to be the voice of their country, speaking for truth and against injustice. ‘The pen is mightier than the sword’. Media too is a powerful tool. Hence, people under journalism and mass communication have a crucial responsibility to fulfill. With their words – written or spoken- they have the power to influence thoughts and opinions of the entire nation.

But unless one has really forged a strong inner-self, it is very easy to get swayed away amidst turmoil. It is easy to follow the crowd than to walk in the path of resistance. Students wish to join the best journalism graduate school for various reasons. Some join because of their passion for media, others join because they already possess the necessary skills to make a career out of it. Whatever the reason be, they should enter their respective schools with a sense of purpose and strong determination to not give in to unethical behavior. And following ethics isn’t easy; it requires virtues like courage and strength of character. I feel there is only one thing can give rise to such great virtues- a strong desire to work for the happiness of people. If you feel that you do not have the courage to fight against the wrong, start by taking baby steps. Small acts of courage would fill you with the confidence for the bigger ones. Just take that first step!