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Mass communication is an inseparable part of our lives today. For a society or a community to exist, communication is a necessity. In the earlier times, people use to physically track the dangers, hold physical meetings to carry on discussions and tell stories to entertain the crowd. These were the classic ways of communicating with the mass, which are still followed in a significant part of the world. But when the population started growing, mass communication took developed forms. Televisions, radios and newspapers started becoming important, and have continued to play major roles till date.
The growing demand of people who can play the communicators in the overall structure of mass communication has made the study of mass communication quite popular among the students. The best colleges for mass communication in India have seen constant rise in the number of students seeking admission for the degree every year.
It won’t be an exaggeration to say that the society today has developed a strong dependence on mass communication, and that we cannot imagine our existence in its absence. Mass communication takes various forms, and affects our lives in numerous ways.
Here’s a list of purposes that mass communication serves.
- Knowledge: This is the most obvious role of mass communication. Through mass communication, we become aware of the things which we are not even physically related to us. Journalism is the field of mass communication which transmits news and important information about the world. Some of the students pursue a core specialization in journalism while studying for the degree of mass communication.Generally,The Indian Institute of mass communication college in Delhi carries workshops to give the students an insight of the job before they enter into the real world of journalism. Mass communication allows us to know about the threats of the world such as terrorism, inflation etc. and about natural calamities such as floods and cyclone. It is through mass communication that we also get to know about stock prices, current trends and about innovations of the world.
- Elucidation: Mass communication makes us interpret information and find its significance. Sometimes, newspapers merely give the knowledge of an event. However, certain events are held and aired on the television to cover the specifics of that particular event. Feature stories and books are published to capture the perceptions of an action. Analysts give their views on the economic trends and historians talk about the historical aspect of war amongst nations. Mass communication makes people understand these elucidations and form their own opinions too, about the events.
- Link: Linking different elements of the society is integral function of mass communication. Purposely or otherwise, mass communication has been linking brining people close and forming a connection between them. Advertisements, for example connect the demand of the buyers with the products of the sellers. Similarly, knowledge about a disease on the online platform brings different people suffering from the same sickness together and allows them to share their medication. Further, with the popularity of online shopping sites, different types of customers come together. The indian institute of mass communication teaches the students about the growing importance of digital media- which has substantially taken over its traditional counterpart. The tools and technologies related with the digital mass communication are also shared with the students.
- Entertainment: Mass communication has taken entertainment to newer levels. With the popularity of motion pictures and animated video games, and with its introduction on digital portal, mass communication has become the soul of entertainment. Movies are made and shared on television and internet to entertainment masses of people.
On the whole, there is no aspect of society which is unaffected by mass communication and therefore, it has become indispensable. The AAFT school of mass communication serves as the primary step for all the students who wish to make a career in this field and become a major component of the mass.